INCREASING BRAND AWARENESS FOR POKÉD
Creative idea: Pokéd, an exclusive brand within Delivery Hero, had been operating for over two years but needed a significant push to boost awareness in the LATAM region. A campaign was requested to increase visibility, particularly among its target audience of young adults – busy urban professionals seeking quick yet enjoyable meal solutions.
As Pokéd’s first campaign, the approach needed to stand out and leave a lasting impression. The concept revolved around the message “Pokéd, the delicious break,” positioning the brand as more than just food—an experience to savour with all the senses. Inspired by ASMR, the campaign highlighted often-overlooked sensory elements of dining, such as the soothing sounds, vibrant visuals, and tactile textures, emphasising the calming and indulgent nature of a Pokéd meal.
360 Awareness Campaign:
→ TV advertising
→ Paid social marketing
→ Social media organic
→ Influencer marketing strategy
→ Tik Tok Launch
Results:
+10% increase in platform search
+ 60% increase in sessions
+43% increase in orders volume.
+31% SoMe followers
Positioned in “Top 15 KA Ranking” on the Delivery Hero platform
Duration: 1 month
Role: Creative and Art Direction
Team:
Brand Manager & Influencer Strategist: Michael Tulgay
Production / Photography: Dos Alas Chile
