Pokéd Awareness Campaign

Pokéd, an exclusive brand within Delivery Hero, had been operating for over two years but needed a significant push to boost awareness in the LATAM region. A campaign was requested to increase visibility, particularly among its target audience of young adults – busy urban professionals seeking quick yet enjoyable meal solutions.

As Pokéd's first campaign, the approach needed to stand out and leave a lasting impression. The concept revolved around the message "Pokéd, the delicious break," positioning the brand as more than just food—an experience to savour with all the senses. Inspired by ASMR, the campaign highlighted often-overlooked sensory elements of dining, such as the soothing sounds, vibrant visuals, and tactile textures, emphasising the calming and indulgent nature of a Pokéd meal.

TV advertising
Paid social marketing
Social media organic
Influencer marketing strategy
TikTok launch

+10% increase in platform search
+60% increase in sessions
+43% increase in orders volume
+31% SoMe followers
Positioned in "Top 15 KA Ranking" on the Delivery Hero platform

Client: Delivery Hero

Year: 2022

Duration: 1 month

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Role

Creative and Art Direction

Team

Brand Manager & Influencer Strategist: Michael Tulgay<br />Production / Photography: Dos Alas Chile