Creating a feminist publication

Femmeart is a quarterly editorial publication where, through interviews and women’s opinions, we take a closer look into different aspects of life, talking about current and controversial topics. Embracing a different perspective, the goal is to overcome imposed stereotypes and create a more empathetic way to look into each others’ reality
Duration & timeline
1 year, launched in 2015; relaunched 2024
Platform
Magazine
Role
Creative and Art Director

The problem

Orders went down, the aim was to reposition Pokéd and make it visible to our users.

Results and learnings

Successful 360 campaign, with the first influencer campaign for Pokéd.

Launch

+10% increase in platform search.
+ 60% increase in sessions.

💥

Relaunch

Positioned in "Top 15 KA Ranking" on the platform.

xyz

+43% increase in orders volume.

🔥

Engagement

Increase in engagement (+31% SoMe followers).

+43%↑ in orders

Want to see more?
Check-out my next project →