Each edition contains five interviews with women from different sectors and social backgrounds (e.g. businesswomen, sex workers, or artists). In addition, the magazine contains unique material created by women on a non-profit basis, such as poems, art, or culture recommendations.
The aesthetics of the magazine stem from the necessity of appropriation of what a woman has been supposed to be historically: pink & soft. When we take those characteristics that have been imposed on us throughout years, and we claim them and make them ours, we are giving them a new sense and meaning: yes, I am a woman, I can be pink, I can be sensible and delicate, but that is where my power comes from. Empowerment is what raises.
