tink's Homepage Redesign

Concept: "Smart Commerce, Modular Thinking" The creative direction focused on transforming tink.de's homepage from a static, design-heavy interface into a modular, scalable, and user-first experience. The goal was twofold: refresh the visual identity to feel modern, intuitive, and aligned with smart tech aesthetics, while keeping a consistent usage of the design system; and build a flexible content structure that empowered internal teams to manage updates independently. Visually, the direction leaned into a clean, product-focused interface with dynamic modules, subtle interactions, and clear hierarchy. Strategically, a modular design system was introduced that could scale with the brand while reducing internal friction.

• Phase 1 – Internal Redesign (Proof of Concept) – 1 month: led a rapid design sprint with the internal UX/UI team, defined core modular components and homepage structure, created clickable prototypes for stakeholder validation, delivered a design proof of concept as strategic foundation.
• Phase 2 – Full Redesign with External Agency – 3 months: collaborated closely with an external design agency to refine and scale the concept, directed creative vision ensuring alignment with business and UX goals, oversaw art direction, layout, and brand integration across all breakpoints.
• Phase 3 – CMS Integration (Builder.io): partnered with development and marketing teams to integrate a no-code CMS, enabled non-technical stakeholders to update content in real-time, established a component-based design library within Builder.io.

• Mobile bounce rate dropped from 54.85% to 37.76%
• Improved user engagement and time on site
• Faster, autonomous content updates by internal teams
• Established a scalable, future-proof design system

Client: tink

Year: 2025

Duration: Phase 1: 1 month, Phase 2: 3 months, Phase 3: ongoing

CLOSE EXPANDED VIEW