Hey there, and welcome to my side of the internet.

I am Paula, a Creative Director working for global brands since 2014.

Now, and with over six years of experience leading multidisciplinary creative teams, I use creative direction to simplify communication and shape meaningful brand experiences that connect with both audiences and business goals.

By aligning creativity with strategic insights and data, I help teams deliver high-impact work that drives sustainable results. I lead with an empowering, coaching approach that nurtures creative growth and encourages cross-functional collaboration.

Outside the studio, I find inspiration in yoga, jewellery design, painting, and writing – creative practices that keep my perspective curious, intentional, and always evolving.