Hey there, and welcome to my world.

I am Paula, a Creative Director working for global brands since 2014.

Now, and with over six years of experience leading multidisciplinary creative teams, I use creative direction to to connect audiences with business goals.

By aligning creativity with strategic insights and data, I help companies to deliver high-impact work that drives sustainable results. I lead teams with an empowering, coaching approach that nurtures creative growth and encourages cross-functional collaboration.

→ Creative Direction → Brand Strategy → Art Direction & Design → Brand Identity → Product Design → Team Leadership & Coaching