MJAM X JÖ PARTNERSHIP
mjam, the Austrian brand of Delivery hero, entered its first partnership with jö, a nationwide bonus programme integrating multiple retailers. The collaboration aimed to connect the customer bases of both platforms while building excitement and sustained engagement during the launch phase.
Creative idea:
To introduce the partnership, the campaign centred around a fictional character named Günther, an eccentric collector who amassed unique, never-before-seen items such as “Nigirös” and “Pizzös,” playfully referencing jö. This creative concept drew a parallel to the novelty of the partnership itself. The teaser phase featured the tagline “Halt die Ögen auf” (replacing “o” with “ö”), a clever nod to jö, designed to pique curiosity and reinforce brand recognition. The golden visuals and high-quality design tied the campaign together, creating a premium, cohesive narrative that connected both brands seamlessly.
Marketing Campaign:
→ Teaser, launch, and post-campaign materials
→ TV advertising
→ Out-of-home (OOH) and digital OOH (DOOH)
→ Performance marketing
→ Paid social and organic campaign
Results:
+30% increase in orders
Awarded “Best Advertising Campaign” at the #goldenÖ Awards
Duration: 3 months
Role: Creative strategy and Art direction
Team:
Brand Manager: Sybille Paulsen
Photography: Antonios Mitsopoulo
Designer: Susana Monteiro
Production: Nobody Reads the Text
*Additional insights available upon request
