mjam x Jö Launch Campaign
mjam, the Austrian brand of Delivery Hero, entered its first partnership with jö, a nationwide bonus programme integrating multiple retailers. The collaboration aimed to connect the customer bases of both platforms while building excitement and sustained engagement during the launch phase.
To introduce the partnership, the campaign centred around a fictional character named Günther, an eccentric collector who amassed unique, never-before-seen items such as "Nigirös" and "Pizzös," playfully referencing jö. This creative concept drew a parallel to the novelty of the partnership itself. The teaser phase featured the tagline "Halt die Ögen auf" (replacing "o" with "ö"), a clever nod to jö, designed to pique curiosity and reinforce brand recognition. The golden visuals and high-quality design tied the campaign together, creating a premium, cohesive narrative that connected both brands seamlessly.
- Teaser, launch, and post-campaign materials
- TV advertising
- Out-of-home (OOH) and digital OOH (DOOH)
- Performance marketing
- Paid social and organic campaign
- +30% increase in orders
- Awarded "Best Advertising Campaign" at the #goldenÖ Awards
Client: Delivery Hero Austria
Year: 2018
Duration: 3 months
Role
Creative strategy and Art direction
Team
Brand Manager: Sybille Paulsen<br />Photography: Antonios Mitsopoulo<br />Designer: Susana Monteiro<br />Production: Nobody Reads the Text