Lieferheld Feast Campaign
Lieferheld, the German brand of Delivery Hero, sought to boost sales by attracting new customers with affordable, high-quality meals. The €5 menu campaign was designed to offer a simple, enticing proposition to customers, using visually relatable and appealing advertising to highlight the value of the meals.
The goal was to reach a broad audience by showcasing a variety of cuisines, making the experience feel both accessible and tailored to different tastes. Custom photography was created to bring the food to life, complemented by bold red typography to emphasise the delicious offer. The combination of vibrant imagery and striking text aimed to resonate with customers and make the €5 menu the highlight of their day.
- Out-of-home (OOH) and digital OOH (DOOH)
- Performance marketing
- Paid social and organic campaign
- CRM visuals
- Onsite and in-app visuals
- Increase in conversion rates on Lieferheld's platform
- Growth in order volumes during the campaign
Client: Delivery Hero Germany
Year: 2019
Duration: —
Role
Art direction. Design
Team
Art Direction: Gareth Fox / Paula Carbonell<br />Photography: Marvin Hong Yong Kim / Delivery Hero Central Team