RICE ‘N’ RISE VIRTUAL BRAND CREATION
Rice ‘n’ Rise, a new virtual sushi brand developed for Delivery Hero, required a unique and modern brand identity. As a virtual brand, it operates exclusively online, without a physical location, focusing entirely on delivery. Inspired by Japan, “The Land of the Rising Sun,” the concept aimed to capture the essence of Japanese culture while appealing to contemporary dining trends.
Creative idea:
The brand was designed to stand out as a contemporary dining concept with a distinctive identity inspired by Japan’s heritage. The project included the creation of the name, tone of voice, logo, colour palette, and visual direction, all tied to the central theme of “The Land of the Rising Sun.” A comprehensive social media launch strategy further reinforced the brand’s modern appeal and accessibility.
Brand Launch:
→ Branding and naming
→ Visual Identity
→ Tone of Voice and Brand Spotlight
→ Social media organic and paid
Results: Launch timeline: 1-month
Role: Creative and brand strategy. Direction and Design.
*Additional insights available upon request
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