Neymar JR XP App
The NJR XP app was developed as a new digital platform where young football enthusiasts, primarily boys aged 6–13, could interact with Neymar Jr., learn his signature tricks, practice them, and share their progress with friends through photos and videos. The app serves as a social network for young football fans to engage, learn, and showcase their skills.
The art direction and user interface design were tailored to appeal to the target audience. Bold colours, strong typography, and dynamic overlays were used to enhance communication and encourage sharing. The design aimed to be visually striking and user-friendly, ensuring a fun and engaging experience for young users.
- UX
- Branding and CI design
- UI layout and design
- App iconography
- 500K+ app downloads
Client: nostrostudio / Neymar Jr
Year: 2018
Duration: 6 months
Role
Research, art direction and design
Team
Research, art direction and design: Paula Carbonell<br />Co-Art Direction: Estefania Casal