LAUNCH OF NEYMAR'S APP
The NJR XP app was developed as a new digital platform where young football enthusiasts, primarily boys aged 6–13, could interact with Neymar Jr., learn his signature tricks, practice them, and share their progress with friends through photos and videos. The app serves as a social network for young football fans to engage, learn, and showcase their skills.
Creative idea:
The art direction and user interface design were tailored to appeal to the target audience. Bold colours, strong typography, and dynamic overlays were used to enhance communication and encourage sharing. The design aimed to be visually striking and user-friendly, ensuring a fun and engaging experience for young users.
App assets:
→ UX
→ Branding and CI design
→ UI layout and design
→ App iconography
Results:
500K+ app downloads
Duration: 6 months
Role: Research, art direction and design.
Team:
Co-Art Direction: Estefania Casal
