Sonos Era Launch Campaign

A campaign was developed for tink to launch the Sonos Era 100 and 300, spatial audio speakers with Dolby Atmos technology. These speakers offer a revolutionary 3D sound experience, immersing listeners in a dynamic, multi-dimensional audio environment.

The concept aimed to represent the Era 300's 3D spatial audio capabilities, which envelop the listener in a transformative sound experience. To visually mirror this sensation, a dreamlike, oniric environment was created, embodying the idea of being immersed in "The New Era of Sound." The campaign's aesthetic employed a dreamy look and feel, enhanced by visual metaphors such as flowing waves and powerful, dynamic movements, symbolising the technical features of the speakers. In the campaign video, these elements came to life, illustrating the energy and depth of the sound through abstract, fluid visuals that mirrored the product's advanced technology.

Teaser, launch, and post-campaign materials
TV advertising
Performance marketing
Paid social and organic campaign
Onsite and digital material

Brand awareness increase
Increased engagement with tink's platform during the launch period

Client: SONOS / TINK

Year: 2022

Duration: 1 month launch timeline

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Role

Creative strategy and Art direction

Team

Partner Marketing Manager: Lea Rauch<br />3D Design and Motion: Gordon Zimmermann<br />Brand design: Julius Rütgers