Handcraft x Technology / AI Bloom ad
A project sitting at the intersection of two things that have always been part of the work: technology and crafting. A personal jewellery piece shot and directed entirely through AI. A deliberate experiment in combining both.
The making of the jewellery piece is fully analogue – metal, tools, crafting and time. The presentation is fully digital: moodboards defined with Claude, prompts developed in ChatGPT, product imagery generated in Midjourney, editing and implementation refined through Gemini. One handcrafted object, an entirely AI-built visual world around it. The process treats AI not as a replacement for creative direction but as the execution layer: each tool assigned a specific role in the workflow. The contrast between how the piece is made and how it's presented is deliberate. That contradiction isn't a problem to resolve. It's the whole idea.
- Claude & ChatGPT – Moodboard & prompting
- Midjourney – Image creation
- Gemini – Editing and product implementation
Client: Solo Project
Year: 2026
Duration: —
Role
Creative and Art Direction. Handmade jewellery designer