SUMMER SALE AT TINK
tink, the leading smart home platform, specialises in energy-efficient solutions that enhance modern living. The Tink Summer Sale promoted eco-friendly smart home products, focusing on summer essentials like outdoor, garden, and entertainment items. The campaign aimed to align with customers’ desire for sustainable, comfortable living through exclusive deals and discounts.
Creative idea:
The campaign centred around the concept of “Dreamy Holiday,” capturing the essence of relaxation and escape through the lens of smart home technology. The creative direction used a blend of bold colours, vintage-inspired typography, and grainy textures to evoke a nostalgic, dreamy atmosphere. Drawing inspiration from Wes Anderson’s unique style, the visuals merged retro, “past vintage” elements with the modernity of smart home products. This juxtaposition created an engaging and whimsical aesthetic, highlighting the convenience and comfort of smart tech while making the campaign feel both timeless and innovative.
Marketing Campaign:
→ Photography and editing
→ Performance marketing
→ Paid social and organic campaign
→ Onsite and digital material
→ CRM visuals
Results:
Boosted sales and increased brand awareness during the summer season
Role: Creative strategy. Art direction. Photography.
Team:
Designer: Maria Oliveira
