Increasing Brand Awareness

Pokéd, an Exclusive Brand from Delivery Hero, offers a break from the fast-paced city life in calm cabins amidst nature. To increase the awareness of the new brand on the platform, we worked on a brand strategy and a 360° campaign.

Duration & timeline
1 month, launched in 2022
Platform
Mobile web app
Role
Creative Director
Team
Michael Tulgay (PM & Brand Manager)
Dos Alas Chile (Production & Photography)

The problem

Orders went down, the aim was to reposition Pokéd and make it visible to our users.

Using ASMR as a narrative technique, we created the first digital campaign ever for Pokéd on Delivery Hero.

Focusing on the five senses, we empower to enjoy the food differently, focusing on the forgotten and unusual senses when eating: hearing, sight and touch.

360° Marketing Campaign:
→ TV Advertising
→ Paid Social Marketing
→ Influencer Marketing Strategy
→ Social Media Organic
→ Tik Tok Launch