UI design for NJR XP, the social community to share and learn new tricks with Neymar Junior.
Duration & timeline 6 months, launched in 2020 Platform Mobile web app Role UI/UX Lead & Art Direction Team Nostrostudio Team
The problem
Orders went down, the aim was to reposition Pokéd and make it visible to our users.
The app is including features such as courses, challenges, and tricks. The target group consists of boys aged 6 to 13. As such, we decided that colours, images overlays, typography need to stand out strongly.
Results and learnings
Successful 360 campaign, with the first influencer campaign for Pokéd.
