Everyone smiles with mjam

Since launching in Austria in 2008, mjam became a household name across the country for delivering delicious dishes to customers' doorsteps.

Duration & timeline
1 month, launched in 2022
Platform
Mobile web app
Role
Lead Brand Team / Art Direction
‍Team
Michael Tulgay (PM & Brand Manager)
Dos Alas Chile (Production & Photography)

The problem

With more opportunities to expand into new areas and increasing competition in the market, mjam needed to strengthen its leading position and ensure it continues to stand out from competition.

The mission would involve refreshing its visual identity to fit its bold, youthful personality, and create flexibility while maintaining consistency across all channels.

After redefining our value proposition, one statement stood out and encapsulated the essence of our brand: "Everyone smiles with mjam."

From this, we began our design journey - with the smile at the centre of the creative process.

360° Marketing Campaign:
→ TV Advertising
→ Paid Social Marketing
→ Influencer Marketing Strategy
→ Social Media Organic
→ Tik Tok Launch